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Every year around this time, an "ugly" shoe trend seems to burst onto the scene and become the "it" look of the season. It happened with tourist sandals in 2019 and Birkenstocks in 2018, and now it's happening again with water shoes.

If your parents ever made you wear these waterproof shoes at the beach when you were a kid, the term probably conjures up images of mesh, flexible footwear in bright neon colors. But water shoes have gotten a major makeover in recent years and now they're vying for the hearts of fashionistas everywhere, according to a new column in the New York Times.

Traditionally, consumers have relied on water shoes to protect their feet from rocks, provide traction and drain water during all sorts of outdoor activities. But similarly to Crocs, they've usually been a purely functional piece of footwear. "Since they were mainly used for water activities like kayaking, hiking and swimming, water shoes have not been regarded for their style," Sara Skirboll, RetailMeNot shopping and trends expert, told TODAY Style.

But in recent years, the shoe style has transformed in look and feel; nowadays, anything from sock-like shoes to sneakers and sandals can double as water shoes.

The style has even caught the attention of some well-known — and luxurious — brands. Balenciaga models walked down a wet runway wearing a type of hybrid water sock/shoe in March.

Popular footwear brand Teva also recently partnered with Opening Ceremony for a mesh "Hurricane Sock" shoe.

So why are people suddenly embracing this typically "ugly" shoe style? It might have something to do with our overall shift in fashion preferences during the coronavirus pandemic.

"Water shoes may be increasing in popularity as more people are finding new ways to stay healthy, fit and venture out while gyms are closed, which makes hiking, swimming and climbing perfect activities," Skirboll said.

With so many of us finding new ways to explore our own states and putting off scheduled summer vacations, shoes that are fit for outdoor activities have exploded in popularity, and designers have stepped in to dress up the typically utilitarian shoes.

"The desire for comfort and utility is more apparent than ever, but that doesn’t mean those who are fashion-forward want to disown their sense of style. Therefore, we’re seeing luxury brands fill this gap in the market by creating products like water shoes that are functional but still carry the clout of a high-fashion brand," Stitch Fix style expert Layne Cross told TODAY.

Society's sudden penchant for water shoes might also have something to do with the fact that "ugly" shoes, like Crocs, have been creeping into the mainstream for quite some time.

When Do Babies Need Shoes?

Tiny, name brand running sneakers. Sparkly dress-up flats. Wee jelly sandals and loafers…baby shoes are really, really cute. It’s almost impossible not to buy them all up! But just because they’re super-adorable, doesn’t necessarily mean your tot needs them. Worse, putting the wrong shoes on a budding walker may hinder their newfound skills. Here, we break down what your baby’s growing feet really need.