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 (4) Customer trust barrier At present, titanium plate gr7 , the titanium and titanium alloy industry has developed to a certain extent, most customers have the concept of "first impressions first", downstream customers often choose their own trustworthy enterprises, such as long-term cooperative enterprises or brand excellent enterprises, first occupy the market will gain greater market advantages, new entrants will gain the trust of downstream customers. The cost of investment is more than that of early entrants, which often constitutes a barrier to entry for new entrants. 3. Development status of titanium industry in China Wujiang Group, the first titanium industry chain in China, with a total investment of 7.6 billion yuan, is closely linked from titanium ore to 20000 tons of titanium sponge and titanium processing, titanium alloy and titanium household products industry chain.  At present, only 10% of titanium materials in China are used in high-end fields, while 50% of them are used in high-end fields abroad, which is a big gap. The high-end development of domestic titanium industry has been supported by both policy and market orientation, and the national defense construction matching the improvement of economic strength will also promote the transfer of China's titanium industry to high-end areas, and gradually improve the advantages of the industrial chain, which will be a long-term development process. It is an important task for the development of titanium industry in China to develop new functional titanium materials through the development of titanium strips, titanium and its alloy extrusion pipes to meet the needs of the overall construction of the country. (3) Titanium industry tends to be internationalized and scaled Due to the deepening of the Belt and Road Initiative, the trade between the East and the West has increased, and the integration of the East and West markets is forming a unified world titanium market. Since 1996, American Timet Company has merged British IMI Company and Cezus Company of Zirconium in Europe to control the European market, and also merged American A. Johnson Metals Company Limited,nickel titanium wire, and merged with Valinox Pipe Company of France, the largest pipe manufacturing company in Europe. With the formation of the Valitimet joint venture, these acquisitions have significantly strengthened Timet. Return to Sohu to see more Responsible Editor:. yunchtitanium.com